Japanese excellence for the longevity of your vehicle
Alternators, starters, and components.

ATOSHI
ATOSHI is a brand of auto parts that includes such product groups as alternators, starters and components for them.
ATOSHI production facilities are located in South-East Asia: China, Taiwan, South Korea, and Japan. ATOSHI factories feature the most advanced conveyor systems adhering to four-stage quality control protocols, certified under ISO 9001, ISO/TS 16949. The company operates three testing laboratories which, together with advanced Japanese production technologies, ensure great results at every stage — from product design to final performance checks. The perfected logistics network in the Customs Union eliminates any extra links in the supply chain, bringing the company closer to the end consumer. This efficiency makes it possible to offer products at the most competitive prices with no markups. Our product range is being constantly updated and expanded.
ATOSHI is a regular exhibitor at international automotive expos, including: KoAAShow (Incheon, South Korea), Thailand International Motor Expo (Bangkok, Thailand), Automechanika Shanghai (Shanghai, China), Automechanika Dubai (Dubai, UAE), MIMS Automechanika Moscow (Moscow, Russia).

Products

Description:
A alternator is a core part of any vehicle, a device that converts the mechanical energy of crankshaft rotation into electrical power, ensuring the continuous operation of all electrical systems.
With a variety of options on the market, selecting the right generator can be challenging due to significant differences in quality and pricing. That’s why you have to think twice before making your decision. Our generators integrate advanced Japanese engineering and cutting-edge technology. Following the 2022 modernization of our primary Shanghai assembly facility, we successfully reduced production costs without compromising product quality. This enabled us offer more cost-effective solutions for all our devices to end consumers.
Warranty: 1 year from the date of installation.

Description:
The starter is the main component of a vehicle’s ignition system, responsible for accelerating the crankshaft’s rotation to the necessary speed to start the engine.
ATOSHI starters undergo strict quality control measures at every production stage, ensuring smooth operation even in the most demanding conditions. Thanks to our optimized logistics network in the Customs Union, we eliminate unnecessary intermediaries in the supply chain, allowing us to offer superior products at highly competitive prices. ATOSHI starters: top-tier Japanese engineering at an affordable price.
Warranty: 1 year from the date of installation.
Why Choose ATOSHI
-
Competitive Pricing
Direct manufacturer supplies and an optimized logistics network eliminate middlemen and their markups. Combined with expert cost optimization, this ensures ATOSHI remains a consistent price leader.
-
Uncompromising Japanese
qualityOur products have been recognized by automotive industry experts, earning multiple awards for consistent quality. ATOSHI is regularly ranked among the TOP 3 brands in the Asia-Pacific region or its outstanding price-to-quality ratio.
-
Customer-Centric approach
Exceeding customer expectations is our priority. All ATOSHI staff members are empowered to quickly make customer-focused decisions, ensuring seamless service and satisfaction.
Production capacities ATOSHI
Our factories are located in China, Taiwan, South Korea, and Japan using the latest manufacturing technologies and adhering to ISO 9001 and ISO/TS 16949 quality control standards. Every product batch undergoes laboratory testing, and our specialists oversee the entire production process — from initial design to final inspection — to guarantee compliance with international quality benchmarks.

Partnership opportunities
Dear Partners,
The ATOSHI team is pleased to welcome you and invite you to collaborate with us in the in the automotive parts industry.
We offer exclusive partnership opportunities for bulk buyers and dealers through customized dealership agreements.
Dealer benefits:
— Flexible pricing and discounts ensuring high profit margins
— Trade financing options, including deferred payment plans
— Marketing support, including ad campaign financing and free POS materials
To start cooperation, you need to leave a request on the website or contact us in any convenient way:
Send a letter to info@atoshi.jp
Fill out the feedback form
Unlock the full potential of an ATOSHI partnership!
Sincerely, the ATOSHI team.


Contacts

Have questions?
Please fill out the form below, and our representatives will contact you shortly